Xenia is a holistic wellness and beauty brand that aimed to convey an experience of conscious care and reconnection through services like manicure, spa, and botanical products. The project involved developing its identity from scratch.
Objectives
Create a brand that represents the balance between external and internal beauty, connecting emotions, senses, and nature through every experience.
Convey a sense of calm, naturalness, and accessible luxury in a market saturated with more commercial or rigid aesthetics. Differentiate with an identity that is sensory, minimalist, and emotional.
Research and analysis
The market demands more human and sensory experiences, less standardized.
There is a growing interest in brands that convey calm and authenticity, not just superficial "luxury."
The connection with nature had to be present in a subtle, not forced, way.
Conceptualization
Xenia was born from the desire to offer spaces and rituals that nurture the senses, caring for both the visible and the invisible. An intimate refuge where beauty is felt, not just seen.
Results and learnings
A strong, coherent, and differentiating identity was created in the wellness sector.
The brand successfully conveyed, from its first visual approach, the sense of well-being it sought.
A solid foundation was developed for future product line extensions.
The importance of maintaining aesthetic and emotional consistency across all brand touchpoints.
The value of designing not only with a visual focus but with the entire sensory experience in mind.
EN 
ES